True Meanings


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In the late 90s, with the ban on tobacco advertising approaching, a well-known cigarette manufacturer ran a cryptic and semi-subliminal advertising campaign.

This series of double exposures records my reaction to the psychological hooks used to sell a deadly product. By layering images of departed icons on top of these magazine adverts, I explore the concepts of the ethics and morality and ask the question – how do those marketing executives sleep at night?